Hegarty on advertising : Turning intelligence into magic / (Record no. 6752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16451599 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241116115503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100909s2011 enka 001 0aeng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010936750 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780500515563 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0500515565 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn728074372 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SITPL |
| Modifying agency | YDXCP |
| -- | BWX |
| -- | SINLB |
| -- | UBY |
| -- | CDX |
| -- | UV0 |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1092 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Hegarty on advertising : Turning intelligence into magic / |
| Statement of responsibility, etc. | John Hegarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Thames & Hudson Ltd., |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising executives |
| Form subdivision | Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising agencies |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | General Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Collection | Ashok Goel Library, Rishihood University | Ashok Goel Library, Rishihood University | General stacks | 11/04/2024 | Donated By Ridhima Kaul, Delhi | 995.00 | 659.1092 HEG | RU00008932 | 11/16/2024 | 1 | 995.00 | 11/16/2024 | General Book |