MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01670cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20932026 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241113130853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180801s2018 ii b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019315627 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789351951407 |
| Qualifying information |
(hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9351951405 |
| 025 ## - OVERSEAS ACQUISITION NUMBER |
|---|
| Overseas acquisition number |
I-E-2019315627 ; 80-91 ; 82-91 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1048728608 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1048728608 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Library of Congress -- New Delhi Overseas Office |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DKAGE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| -- |
lcode |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-ii--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
23 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramya Ramamurthy, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Re-build / |
| Statement of responsibility, etc. |
Ramya Ramamurthy. |
| 246 1# - VARYING FORM OF TITLE |
|---|
| Display text |
Other title information from cover: |
| Title proper/short title |
How brands in India overcame crisis and emerged stronger, better, wiser. |
| 246 17 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Rebuild |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Gurugram, India : |
| Name of producer, publisher, distributor, manufacturer |
Hachette India, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
420 pages ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 403-417). |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also available as an e-book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Crisis management |
| Geographic subdivision |
India |
| Form subdivision |
Case studies. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Crisis management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00883617 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
India. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01210276 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423765 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
General Book |
| Suppress in OPAC |
No |
