Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher.

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TextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: xiv, 279 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.8 BUR (Browse shelf(Opens below))	1	Available		RU00008770

Previous		No cover image available No cover image available					No cover image available No cover image available	Next
Previous	658.56 LEH Product Management	658.57 HAM R & D Eassays on the Economics of Research and Development	658.8 BRO Fail Better: Stumbling To Success In Sales & Marketing	658.8 BUR Paid, owned, earned : maximizing marketing returns in a socially connected world /	658.8 HAR Marketing successes, historical to present day : what we can learn /	658.8 HAS Improve your marketing to grow your business : insights and innovation that drive business and brand growth /	658.8 KAP The luxury strategy : break the rules of marketing to build luxury brands	Next

Includes bibliographical references and index.

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