The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

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Material type: Text

TextPublication details: Chichester : Wiley, 2011.Description: 272 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.8 MAR (Browse shelf(Opens below))	1	Available		RU00008871

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Previous	658.8 KOT Marketing Management	658.8 KUM Made In Future : A story of marketing, media and content for our times	658.8 MAL Super Marketwala Bana	658.8 MAR The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /	658.8 ZYM The end of marketing as we know it /	658.8001 MIC Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers	658.81 ING Sales Management :Analysis and Decision Making	Next

Includes bibliographical references and index.

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