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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2007.Description: xxvii , 275 p. ; 23 cmISBN:
  • 9780470113455 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.872 22
Online resources:
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