A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

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TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xliii, 351 p. : ill. ; 26 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.827 KIN (Browse shelf(Opens below))	1	Available		RU00008975

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A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.

Includes bibliographical references and index.

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