In search of a new logic for marketing : Foundations of contemporary theory / Christian Grönroos.

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TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007.Description: xi, 223 p. : ill. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.83 GRO (Browse shelf(Opens below))	1	Available		RU00008946

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Includes bibliographical references and index.

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