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The handbook of brand management / David Arnold.
Material type:
TextSeries: International management seriesPublication details: London: Century Books, The Economist Books, 1992.Description: 253p. ill. ; 25 cmISBN: - 9780091749231
- 658.827 20
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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General Book
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Ashok Goel Library, Rishihood University General stacks | General Collection | 658.827 ARN (Browse shelf(Opens below)) | 1 | Available | RU00008957 |
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| 658.8001 MIC Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers | 658.81 ING Sales Management :Analysis and Decision Making | 658.827 AAK Brand leadership / | 658.827 ARN The handbook of brand management / | 658.827 BRA Decoding Luxe | 658.827 FRA The Science and Art of Branding | 658.827 KIN A master class in brand planning : The timeless works of Stephen King / |
Includes bibliographical references and index.
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