The origin of brands : How product evolution creates endless possibilities for new brands Al Ries and Laura Ries.

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TextPublication details: New York : HarperCollins, 2004.Edition: 1st edDescription: x, 308 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.827 RIE (Browse shelf(Opens below))	1	Available		RU00008794

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Previous	658.827 PAR Building Brand Value: Five Steps To Building Powerful Brands	658.827 PER Expand Your Brand: How to supersize any brand anywhere in the world	658.827 RAM Re-build /	658.827 RIE The origin of brands : How product evolution creates endless possibilities for new brands	658.827 SOO Fake News: Spot It Stop It	658.83 FAR Marketing metrics : the definitive guide to measuring marketing performance /	658.83 GRO In search of a new logic for marketing : Foundations of contemporary theory /	Next

Includes index.

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