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1.
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : Lexington Books, c1989
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 JON.

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When ads work : new proof that advertising triggers sales / John Philip Jones. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Lexington Books, c1995
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 JON.

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