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In search of a new logic for marketing : Foundations of contemporary theory / Christian Grönroos.
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007.Description: xi, 223 p. : ill. ; 25 cmISBN: - 9780470061275 (hbk. : alk. paper)
- 9780470061299 (pbk. : alk. paper)
- 0470061294 (pbk. : alk. paper)
- 658.83 22
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
Ashok Goel Library, Rishihood University General stacks | General Collection | 658.83 GRO (Browse shelf(Opens below)) | 1 | Available | RU00008946 |
Includes bibliographical references and index.
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