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A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
Material type:
TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xliii, 351 p. : ill. ; 26 cmISBN: - 9780470517918 (cloth : alk. paper)
- 0470517913 (cloth : alk. paper)
- 658.827 22
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
Ashok Goel Library, Rishihood University General stacks | General Collection | 658.827 KIN (Browse shelf(Opens below)) | 1 | Available | RU00008975 |
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
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