Brand leadership / David A. Aaker, Erich Joachimsthaler.

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Material type: Text

TextPublication details: New York : Free Press, 2000.Description: xii, 351 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.827 AAK (Browse shelf(Opens below))	1	Available		RU00008735

Includes bibliographical references (p. 331-335) and index.

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