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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

Contributor(s): Material type: TextTextPublication details: Chichester : Wiley, 2011.Description: 272 p. : ill. ; 23 cmISBN:
  • 9780470660157 (hbk.)
  • 9781119993599 (ebook)
  • 9781119974130 (ebook)
  • 9781119974147 (ebook)
  • 0470660155
Subject(s): DDC classification:
  • 658.8
Online resources:
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Book General Book Ashok Goel Library, Rishihood University General stacks General Collection 658.8 MAR (Browse shelf(Opens below)) 1 Available RU00008871

Includes bibliographical references and index.

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