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1.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8 DWY.

2.
India's global powerhouses : how they are taking on the world / Nirmalya Kumar ; with Pradipta K. Mohapatra, Suj Chandrasekhar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 338.88954 KUM.

3.
Competing for the future / Gary Hamel, C.K. Prahalad. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1994
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.4012 HAM.

4.
The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty / Rita Gunther McGrath and Ian MacMillan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.421 MCG.

5.
The practice of adaptive leadership : tools and tactics for changing your organization and the world / Ronald Heifetz, Alexander Grashow, Marty Linsky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.4092 HEI.

6.
Unstoppable: Finding hidden assets to renew the core and fuel profitable growth / Chris Zook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.4 ZOO.

7.
10 rules for strategic innovators : From idea to execution / Vijay Govindarajan, Chris Trimble. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2005
Other title:
  • Ten rules for strategic innovators
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.4012 GOV.

8.
Private label strategy : How to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 KUM.

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