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	1.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. : Lexington Books, c1989 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 JON. Place hold Add to cart (remove)
	2.	Brand leadership / David A. Aaker, Erich Joachimsthaler. by Aaker, David A Joachimsthaler, Erich, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Free Press, 2000 Online access: Contributor biographical information Sample text Publisher description Table of contents only Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 AAK. Place hold Add to cart (remove)
	3.	Cadbury's purple reign: The story behind chocolate's best-loved brand / John Bradley. by Bradley, John, 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley, 2008 Online access: Table of contents only Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 338.4764 BRA, ... Place hold Add to cart (remove)
	4.	A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie [editor.] Baskin, Merry [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 KIN. Place hold Add to cart (remove)
	5.	The handbook of brand management / David Arnold. by Arnold, David, 1955- Series: International management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Century Books, The Economist Books, 1992 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 ARN. Place hold Add to cart (remove)
	6.	The origin of brands : How product evolution creates endless possibilities for new brands Al Ries and Laura Ries. by Ries, Al Ries, Laura Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperCollins, 2004 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 RIE. Place hold Add to cart (remove)

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