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	1.	Advertising Management by Batra, Rajeev Myers, John G Edition: 5th Material type: Text Publication details: Noida Pearson India Education Services Ltd. 2019 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 BAT. Place hold Add to cart (remove)
	2.	No cover image available No cover image available Advrtising And Integrated Marketing Communications by Shah, Kruti Material type: Text Publication details: Chennai: McGraw Hill McGraw Hill 2021 Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 659.1 SHA, ... Place hold Add to cart (remove)
	3.	No cover image available No cover image available Advertising And Promotion: An Integrated Marketing Communication Perspective by Belch, George E Belch, Michael A Material type: Text Publication details: Chennai: McGraw Hill McGraw Hill 2021 Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 659.1 BEL, ... Place hold Add to cart (remove)
	4.	No cover image available No cover image available Advertising Management by Batra, Rajeev Myers, John G Material type: Text Publication details: Noida: Pearson Pearson India Education Services 2006 Availability: Items available for loan: Ashok Goel Library, Rishihood University (3)Call number: 659.1 BAT, ... Place hold Add to cart (remove)
	5.	No cover image available No cover image available Foundation Of Advertising: Theory And Practice by Chunawalla, S.A Sethia, K. C Material type: Text Publication details: Mumbai: Himalaya Publisher Himalaya Publishing House 2019 Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 659.1 CHU, ... Place hold Add to cart (remove)
	6.	No cover image available No cover image available Adverising: New Techniques for Visual Seduction by Stoklossa, Uwe Rampen, Thomas Material type: Text Publication details: London Thames & Hudson 2010 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.105 STO. Place hold Add to cart (remove)
	7.	No cover image available No cover image available Advertising Management by Jugenheimer, Donald W Kelley, Larry D Material type: Text Publication details: New Delhi Segment Books 2010 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: " 659.1 JUG". Place hold Add to cart (remove)
	8.	No cover image available No cover image available Cases in Advertising Management by Kelley , Larry D Jugenheimer, Donald W Material type: Text Publication details: New Delhi Segment Books 2010 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 KEL. Place hold Add to cart (remove)
	9.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lexington, Mass. : Lexington Books, c1989 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 JON. Place hold Add to cart (remove)
	10.	Sponge leadership : lessons I learnt from my clients / Ambi Parameswaran. by Parameswaran, Ambi [author.] Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publisher: Chennai : Westland Publications Privated Limited, 2018 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.4092 PAR. Place hold Add to cart (remove)
	11.	Courage my companion: A Candid autobiography / R.V. Rajan. by Rajan, R. V, 1942- Edition: 1st ed. Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: Madras : Productivity & Quality Pub., 2009 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1092 RAJ. Place hold Add to cart (remove)
	12.	When ads work : new proof that advertising triggers sales / John Philip Jones. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Lexington Books, c1995 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 JON. Place hold Add to cart (remove)
	13.	Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. by Bogart, Leo Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, IL : NTC Business Books, c1996 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.1 BOG. Place hold Add to cart (remove)
	14.	The making of advertising : Gleanings from Subhas Ghosal / [editor, Syeda Imam]. by Imam, Syeda Subhas Ghosal Foundation Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New Delhi : Macmillan India, 2002 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 MAK. Place hold Add to cart (remove)
	15.	Hegarty on advertising : Turning intelligence into magic / John Hegarty. by Hegarty, John, 1944- Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: New York : Thames & Hudson Ltd., c2011 Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1092 HEG. Place hold Add to cart (remove)
	16.	A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie [editor.] Baskin, Merry [editor.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Contributor biographical information Publisher description Table of contents only Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 KIN. Place hold Add to cart (remove)
	17.	The handbook of brand management / David Arnold. by Arnold, David, 1955- Series: International management series Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Century Books, The Economist Books, 1992 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 ARN. Place hold Add to cart (remove)

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