Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.

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Material type: Text

TextPublication details: Lexington, Mass. : Lexington Books, c1989.Description: xxi, 380 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	659.1 JON (Browse shelf(Opens below))	1	Available		RU00008892

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Previous	658.872 HAM Smart retail : winning ideas and strategies from the most successful retailers in the world /	658.872 STE Chasing Digital: A Playbook for the new Economy	658.872 VIN Get to the top on Google : tips and techniques to get your site to the top of the search engine rankings-- and stay there /	659.1 JON Does it pay to advertise? : cases illustrating successful brand advertising /	659.1 JON When ads work : new proof that advertising triggers sales /	659.1 KEL Cases in Advertising Management	659.1 MAK The making of advertising : Gleanings from Subhas Ghosal /	Next

Includes index.

Bibliography: p. [349]-370.

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