Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart.

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TextPublication details: Lincolnwood, IL : NTC Business Books, c1996.Edition: 3rd edDescription: xxi, 374 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	658.1 BOG (Browse shelf(Opens below))	1	Available		RU00008967

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Includes bibliographical references (p. 315-361) and index.

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