Hegarty on advertising : Turning intelligence into magic / John Hegarty.

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Material type: Text

TextPublication details: New York : Thames & Hudson Ltd., c2011.Description: 224 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	659.1092 HEG (Browse shelf(Opens below))	1	Available		RU00008932

Previous		No cover image available No cover image available				No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659.1 JON When ads work : new proof that advertising triggers sales /	659.1 KEL Cases in Advertising Management	659.1 MAK The making of advertising : Gleanings from Subhas Ghosal /	659.1092 HEG Hegarty on advertising : Turning intelligence into magic /	659.1092 RAJ Courage my companion: A Candid autobiography /	660.092 LAR Alfred Nobel: Networks of Innovation	660.2 SHR The Chemical Process Industries	Next

Includes index.

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